After Rheingold and before Budweiser, Schaefer took over as the Mets’ beer sponsor in the mid-1970s. It seems almost sacrilege to associate any beer jingle with the Mets that doesn’t begin with My beer is Rheingold the dry beer…, but it must be said that Schaefer was the one beer to have when you were having more than one and listening to a Mets broadcast around the Bicentennial.
“Having more than one”…try sneaking that pro-drinking message on the air today.
Schaefer’s role in Mets history is honored throughout the season when Crane Pool Forum members vote for the Schaefer Player of the Game in the tradition that Bob, Ralph and Lindsey did from, I believe, 1975 to 1978. This year’s CPF winner (mine, too) was David Wright.
Congratulations David, even if you’re more a vitaminwater kind of guy.